Motion Graphic Design and Fine Art Animation teaches aesthetic visual concepts and practical techniques used by todays motion graphics and animation professionals. Its cutting-edge layout and rich visuals provide a comprehensive investigation of how images and type are choreographed over time and space, providing artistic inspiration and establishing a basis for individual creative development.

Since the early 1900s, fine artists have embraced the power of animation in motion pictures. Since the late 1970s, graphic designers have explored motion in the televised medium. More recently, animation has become a powerful force in interactive digital media. Today, fine artists and graphic designers have the opportunity (and are often expected) to be animators, as well.

Inspirational and informative, this book is intended for practicing artists, graphic designers, educators, and students who are new to the incredible world of animation both independently and commercially.

This book offers an historical and critical overview of how animation has evolved as an artistic and commercial practice in film, television, and digital media. It also explores conceptual processes by which fine art animators and motion graphic designers develop creative ideas, and it investigates how aesthetic principles apply to animation.

Jon Krasner offers a thorough investigation of common processes such as frame-by-frame animation, interpolation, and compositing. In addition, he explains how designers can approach progressive phenomena, such as motion and transition, and choreograph them to enhance artistic expression and conceptual impact.

As film, television, and digital media introduce certain standards that must be honored during production, this book provides innovative solutions for overcoming the challenges often presented by these conventions.

*Engage yourself in a technical and aesthetic investigation of 2D motion graphics for digital media design
*Grow your understanding of timeless design concepts with a straightforward explanation that you can apply to future projects
*See the rich, full-color illustrations of work by leading motion graphic designers and fine art animators
*Play the DVD to view a full motion gallery of international creative work from studios and major designers of the 21st century, as well as interview clips with graphic design professionals
Customer Review: almost an all-encompassing motion design book
I have several other animation books and this book condenses most of the information into a well organized and well printed book. I am alos impressed with the DVD that is included as it gives several examples of motion graphics and fine art animation. I am using this book to teach a tim-based media course at an art school and it is a great resource which combines animation and commercial motion design principles in a way that will be easier for students to understand.

The book unlike other book which should really be printed in colour is beautifully printed and bound-not cheap at all. This perhaps explains the price. I do wish however that the author would have included more about some of the early fine art animators like Norman McLaren and Oskar Fischinger. I guess ‘Experimental Animation’ by Cecile Starr and Robert Storr cover this but that book is black and white and doesn’t provide av examples. Overall however it is a good book that takes a slightly new direction. Buy It Now At Amazon!