Women and girls of today are more tech savvy than ever before and research shows that they currently make up over 52% of Internet users and 70% of casual online gamers. Why then, is the game industry still producing computer games that primarily target males ages 13-25? With this tight focus, game developers are not only sharply limiting their possible total income, but they are losing sight of the bigger picture. The games industry is currently growing faster than the target market. To keep the industry strong and growing, game developers must start looking at expanding their market, which means designing titles that are accessible to the female audience. Successful entertainment industries have sustained growth for decades because they have considered the diversity of their audiences. Today’s blockbuster products, be it movies, recordings or books, are most often the ones with elements that directly appeal to many market sectors, while containing very few barriers to access for others. By understanding the issues and barriers connected to gender, the game industry can benefit from a similar growth strategy. Gender Inclusive Game Design: Expanding the Market addresses issues that help designers and developers understand the real differences between how the genders approach and resolve conflicts, and what their entertainment criteria and responses are. It also explores the differences in reward systems, game play preferences, and avatar selection criteria, and how these issues all apply to game design, regardless of genre. By understanding these differences, designers can apply this knowledge to the traditional genres that make up the contemporary computer game industry and begin tapping the future market. Perhaps the real question developers need to be asking themselves is, “but what if the player is female?”
Customer Review: Brass Tacks
So many books on game design slide into relatively useless territory: They fail to give the reader concrete things they can do to make better games. Not so this book. It’s got plenty of examples (backed up by research) that can be used when you sit down with your tools and try to make a new world. I think her viewpoint is quite refreshingly mercenary. There’s no femenist rhetoric here. The author is trying to figure out a way for the game industry to reach beyond the traditional male market and thus make more money. Very pragmatic.

The scary thing is that most of the changes she’s proposing to games are relatively non-intrusive and easy to make, as long as designers are involved in the games from the beginning. Good read. Opened my eyes a bit to some issues I never considered before. What if the player is female, indeed. Buy It Now At Amazon!

Finally, here’s a design basics book that works the same way a designer’s brain does-visually. This innovative guide sets itself apart from all those text-heavy, introductory titles on the market by showing creatives how to find inspiration in their everyday surroundings.

Readers will learn all the rules of design with a look at how everything from graphics and architecture to fashion and product design shape the world. These are the fundamentals that help designers develop an eye for composing groundbreaking projects.

Whether they’re fresh out of school or running their own firm, designers will come away from this sophisticated-yet accessible-title with a renewed excitement for their work. Every page is packed with a powerful reminder: Design is all around us in the natural world and the urban landscape.
Customer Review: attractive presentation of basics
I’m not a designer. But recently having read Chip Kidd’s “The Cheese Monkeys,” about graphic design students, I developed a layman’s interest and came across The Nature of Design. It does an excellent job of presenting the key elements and principles of design (graphic, industrial, landscape, etc.)in a format that’s easy to read, well illustrated, and takes its examples from a variety of design fields. For the general reader or a novice (or would be) design student, this is a great place to start. Highly recommended! Buy It Now At Amazon!

ZDNet Blogs - Xerox High Yield Business Paper has 10 percent more sheets per pound yet performs like 50 lb. text (20 lb. bond/75 gsm) made by a chemical pulping process, which is the most widely used type of paper for digital printing and copying. This reduces the
Source: blogs.zdnet.com

Press Release Tips and Template
PRWeb - “As a media relations and search engine optimization PR (SEO PR) professional, I use online news release distribution services frequently as a tool to create backlinks for client sites and my own site. The paid distribution method I always use is
Source: www.prweb.com

Remarks by the President in Presentation of 2005 and 2006 National
ChristianNewsWire - 2005 National Medal of Technology to Xerox Corporation, for over 50 years of innovation in marking, materials, electronics, communications, and software that created the modern reprographics, digital printing, and print-on-demand industries. 2006
Source: www.christiannewswire.com

This Week’s Business News and Notes
Falls Church News-Press - Driven-Inc. has moved its facility to 6400 Arlington Boulevard in Falls Church (BB&T Buildings).Driven provides a wide variety of solutions-based color printing and litigation support services including digital printing, bindery and finishing, large
Source: www.fcnp.com

Enter Key Words:
Inc.com - Platshon added another source of E-commerce revenues in August, when he snapped up Eframes.com, a high-margin, high-end framing business that handles its own digital printing. That deal may enable Zing to collect revenues from competitors that
Source: www.inc.com

Dubai Festival City launches Marsa Plaza Executive Rentals in Dubai
Mena Report - Other on-site facilities include bank outlets, beauty and grooming salons, florists, pharmacies and perfumeries, convenience and grocery stores, all day caf s and bistros with delivery services, a digital printing centre, laundry and dry-cleaning
Source: www.menareport.com

Flying themed event benefits Prevent Blindness Oklahoma
Tulsa World - Sponsors are Christiansen Jet Center, LDF Cos., Smirnoff Twisted, Creek Nation Casino, Myers-Duren Harley Davidson, Odyssey Digital Printing, Magellan Midstream Partners, Urban Tulsa Weekly, BHowlin Graphics, Crosby McKissick, Dr. Lance Hoose
Source: www.tulsaworld.com

Keywords: Printing,Publishing,Graphic Design,Printing,Color Copies,Publishing

Add a touch of flair to a casual classic and you get this attractive, 100% cotton St. Louis Rams long sleeve tee. Perfect for everyday wear or a special night out, it features a screen printed, sugar glitter, team name graphic on front that sports a sweeping ‘’tail end'’ design. Our standard return policy applies for this item. The warehouse that ships this item will be closed for inventory June 27 through July 2nd. Orders for this item will resume shipping on Monday, July 3rd. Buy It Now At Amazon!

For designers working in every medium, layout is arguable the most basic and most important element. Effective layout is essential to communication and enables the end user to not only be drawn in with an innovative design but to digest information easily.

Making and Breaking the Grid is a comprehensive layout design workshop that assumes that to effectively break the rules of grid-based design one must first understand those rules and see them applied to real-world projects.

Text reveals top designers’ work in process and rationale. Projects with similar characteristics are linked through a simple notational system that encourages exploration and comparison of structure ideas. Also included are historical overviews that summarize the development of layout concepts, both grid-based and non-grid based, in modern design practice.
Customer Review: Good overview of grid systems and their uses
This book is pretty sweet. Samara gives an overview of grid systems, how they are constructed and when they are used. Also, there is a large selection of example works, with cross-references within the book to other similar works.

If you’re interested in implementing grids (or violating them) in your work, you should check out this book…

… but consider using a library! Buy It Now At Amazon!

Falls Church News-Press - Driven-Inc. has moved its facility to 6400 Arlington Boulevard in Falls Church (BB&T Buildings).Driven provides a wide variety of solutions-based color printing and litigation support services including digital printing, bindery and finishing, large
Source: www.fcnp.com

Dubai Festival City launches Marsa Plaza Executive Rentals in Dubai
Mena Report - Other on-site facilities include bank outlets, beauty and grooming salons, florists, pharmacies and perfumeries, convenience and grocery stores, all day caf s and bistros with delivery services, a digital printing centre, laundry and dry-cleaning
Source: www.menareport.com

X-Rite Launches i1iSis Power Bundle–Everything Color Professionals
Genetic Engineering News - X-Rite, Incorporated ( NASDAQ:XRIT ), the world leader in color management and measurement technologies, today introduced the i1iSis Power Bundle, which includes complete hardware and software for users in prepress, digital printing and wide-format
Source: www.genengnews.com

Xerox adopts upgraded print color-matching system
Rochester Democrat and Chronicle - (September 5, 2007) Xerox Corp. s digital printing customers will soon have access to Pantone Inc. s new Pantone Goe System, which is expected to help provide improved color in personalized direct-mail pieces, catalogs, photo books and other
Source: www.rochesterdandc.com

XMPie uDirect Professional Premier Edition Now Offered at
PR.com - Salt Lake City, UT, September 28, 2007 –( PR.com )– AlphaGraphics, Inc., a leading provider of marketing and visual communications solutions, and EFI (EFII), the world leader in customer-focused digital printing innovation, announced last week that
Source: www.pr.com

Simplify! Simplify! Simplify!
Manila Bulleting Online - HP announced a broad range of digital printing solutions, designed to make it easier for consumers to get high-quality prints and photo projects at home, online and at retail. With the introduction of user-friendly and broadest offering of wireless
Source: www.mb.com.ph

Press Release Tips and Template
PRWeb - “As a media relations and search engine optimization PR (SEO PR) professional, I use online news release distribution services frequently as a tool to create backlinks for client sites and my own site. The paid distribution method I always use is
Source: www.prweb.com

Latest News
dBusinessNews.com - Moves Strengthen Service to North American Customers of Offset and Digital Printing Papers COLUMBUS — SMART Papers has hired Doug Gruber as Senior 13th Annual Search Under Way for Ohio’s Top Youth Volunteers State Honorees Receive Cash Awards
Source: columbus.dbusinessnews.com

Keywords: Printing,Publishing,Graphic Design,Printing,Color Copies,Publishing

WebitPR - Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on Kodak technology to uniquely tell their story through moving or
Source: www.webitpr.com

Enter Key Words:
Inc.com - Platshon added another source of E-commerce revenues in August, when he snapped up Eframes.com, a high-margin, high-end framing business that handles its own digital printing. That deal may enable Zing to collect revenues from competitors that
Source: www.inc.com

Mill crucial step closer
Thunder Bay Chronicle-Journal - The company will make high-end coated paper for colour, glossy advertising and sales promotion materials, along with digital printing paper. The market has turned to the point where it hasn t been better in years for the kind of paper that this
Source: www.chroniclejournal.com

In Focus: Imaging and AIIM Are Inseparable
Intelligent Enterprise - Despite the seemingly SOA-minded moniker, the “OnDemand” part is about digital printing rather than Web services, and it’s dedicated to “the technologies that create, personalize, manage, print and deliver content.” In a sense, one part of AIIM
Source: www.intelligententerprise.com

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PRWeb - DesignerPrint.co.uk - Turn Your Favourite Images Into a Work of Art by Having them Printed Onto Canvas Using the latest digital printing technology DesignerPrint.co.uk offers a large format printing service, creating prints that will look stunning in
Source: www.prweb.com

Category: Innovation
ZDNet Blogs - Xerox High Yield Business Paper has 10 percent more sheets per pound yet performs like 50 lb. text (20 lb. bond/75 gsm) made by a chemical pulping process, which is the most widely used type of paper for digital printing and copying. This reduces the
Source: blogs.zdnet.com

Presstek 52DI(R) Generates New Era of Growth and Profitability for
DVD Creation - HUDSON, N.H., Aug. 27 /PRNewswire-FirstCall/ — Presstek, Inc. (Nasdaq: PRST), the leading manufacturer and marketer of digital offset printing business solutions, today announced that Odyssey Digital Printing, a leading Tulsa , Okla.-based provider
Source: www.dvdcreation.com

Featured PRFirm
PRWeb - With the help of digital printing, clients and customers are able to support a strong marketing presence for their products and services. Nowadays, big enterprises are getting a barrage of new devices and equipment to help them in their daily work
Source: www.prweb.com

San Bernardino printer shares some sound ideas on what works
Riverside Press Enterprise - I don’t think offset will ever be replaced, but digital printing is getting bigger. Q: How does being in the Inland Empire affect your business? A: It’s a challenge. San Bernardino has not been the garden spot of business
Source: www.pe.com

Keywords: Printing,Publishing,Graphic Design,Printing,Color Copies,Publishing

Cheapest. HP Home Store has their HP Photosmart M737 8MP Digital Camera with 3x Optical Zoom on sale for $179.99 - 20% off coupon code: MU3385 Exp 9/29 = $143.99 shipped free.
Source: www.techbargains.com

Keywords: Printing,Publishing,Graphic Design,Printing,Color Copies,Publishing

Cozy Nublend Russell hood with pouch front pocket. Features your favorite sport in a full-front athletic graphic. Buy It Now At Amazon!

Buy It Now At Amazon!